Based in Australia and working internationally, Micha’s work explores identity, culture, and the connection between people and place — from the farmlands of Western Australia to the streets of Los Angeles and the mountains of KwaZulu-Natal.
With a background in film production and visual communication, his approach blends cinematic storytelling with thoughtful craft. Through Ordinary, he develops projects rooted in authenticity and collaboration — stories built with heart, identity, and intention.
Work Experience
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During this time, his work spanned film, branding, and visual storytelling — developing identity systems, campaign materials, and narrative content for a range of cultural and commercial clients.
Perth
Los Angeles
2016-2019
Screenwriter
KwaZulu-Natal
2010-2015
Director, Editor & DP
Albany, WA
2025
KwaZulu-Natal, ZA
2023
What We Do
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1/4
Concepts, visual tone, and narrative structure — guiding every stage from initial idea to finished execution.
campaign direction
visual strategy
photography
concept
2/4
From research and development through filming and post — with a focus on authentic voices, and purposeful detail.
short film
documentary
interview
product
3/4
Defining visual language and messaging that reflect a brand’s values — from logos and typography to complete communication systems.
Brand guidelines
design systems
print & packaging design
social media
4/4
Digital experiences that feel personal and grounded — crafted for clarity, usability, and long-term growth.
Web development
eCommerce
CMS integration
content integration